The agreement
These terms apply to every engagement between you and CueBot, operated by Aerox Ltd, registered in England and Wales (company number 14926362).
When we issue you a written quote and you confirm acceptance, in writing or by paying a deposit, that quote together with these terms forms a binding contract between us. If your quote and these terms disagree, the quote wins for that engagement.
What we do
We are an AI web growth partner. We build AI Ready websites and the AI systems and growth work that go with them. Every engagement starts with a free AI Growth Audit.
- Build. A fast, AI Ready website built to be found and to convert, the foundation everything else builds on. Typically live within about fourteen days.
- Convert and answer. An AI Assistant that answers questions and captures leads, and a Voice Agent that answers your calls, qualifies and books.
- Grow. As your Growth Partner we get you found across Google and AI search, improve conversion, and keep improving your web presence month after month.
We do not sell strategy decks or training programmes. We build and run working systems.
Quotes and proposals
Every engagement begins with a written quote that names the scope, deliverables, success metric, price, and timeline. Quotes are valid for thirty days unless we say otherwise.
The price on the quote is the price you pay. We do not add platform fees, integration surcharges, hosting markups, or surprise invoices.
Payment
The AI Ready website is a one-off fee, from £999, invoiced as set out in your quote. The monthly plans - AI Assistant, Voice Agent and Growth Partner - are billed monthly in advance and have a three-month minimum term, after which they continue month to month until you cancel.
We invoice in pounds sterling. Payments are made by bank transfer to the account named on the invoice. Invoices fall due fourteen days from the invoice date. Late invoices accrue interest at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.
Delivery and your responsibilities
We commit to the timelines set out in your quote and on each service page. To hit them we need you to provide the following promptly.
- Access to the systems we are building or connecting to (logins, API keys, email account, calendar).
- Sign-off on the brief at kick-off so we are building the right thing.
- Reasonable feedback within two working days when we ask for it.
If you cannot provide what we need to start, the timeline pauses and resumes when we have access. We will tell you straight if a delay is going to push delivery.
Scope and changes
The scope written in your quote is what we will deliver. Anything outside that is a change request and gets its own quote, agreed by you before we do it.
We will never start work outside the agreed scope without your written go-ahead. Equally, you cannot reasonably expect us to absorb open-ended scope creep at the original price. We will be clear when something has crossed the line.
Our commitment
We deliver every engagement with reasonable skill and care, and we scope each build against a clear goal we agree before we start. If we miss that goal, we keep working to get it right. That is on us, not on your next invoice.
This commitment assumes you have provided the access and feedback we need to deliver. It does not cover changes you ask us to revert later, or shortfalls caused by external providers (a third-party API breaks, a platform deprecates a feature) that we have flagged as risks.
Support period
Support is not a thirty-day window that runs out. For as long as your partnership is active, we monitor, fix, and improve every system we run for you at no extra charge.
You always have full documentation. If you ever end the partnership, you can run the systems yourself or take them elsewhere.
Monthly plans and the Growth Partner
The monthly plans - AI Assistant, Voice Agent and Growth Partner - are ongoing engagements billed monthly in advance. The Growth Partner covers getting you found (SEO, GEO and AI discoverability), improving conversion, content and landing pages, and ongoing improvements to your website and AI systems, with monthly reporting.
Each monthly plan has a three-month minimum term. After that you can cancel with thirty days' written notice. We will not lock you in beyond that, and we will hand back full ownership and documentation of the work on the way out.
Intellectual property
You own the website, workflows and configurations we have built specifically for your business. They run in your accounts, on your stack, using credentials you control.
We retain ownership of our underlying methodologies, prompt patterns, and any reusable components we developed independently of your engagement. Nothing in these terms grants you ownership over those.
We may reference your business as a client in case studies, on the website, and in marketing materials, with your written permission. You can withdraw permission at any time.
Confidentiality
We treat anything you share with us during an engagement as confidential. We use it only to deliver the work you asked for, and we do not share it with anyone outside CueBot without your agreement.
Confidentiality survives the end of the engagement.
Data protection
When we process personal data on your behalf as part of an engagement, we act as a processor under the UK GDPR and you act as the controller. We will agree a separate data-processing agreement where the work involves significant volumes of personal data.
For everything we do directly with personal data submitted via cuebot.app, see our privacy policy.
Affiliate programme
Affiliates earn the percentages published on the affiliates page on the net value of qualifying first-time engagements. Payouts are made by bank transfer in pounds sterling within thirty days of the relevant invoice being paid by the client.
We reserve the right to decline applications, withhold commissions on engagements that are refunded or charged back, and remove affiliates whose promotion misrepresents what we do.
What we promise, and what we do not
We promise to deliver the engagement with reasonable skill and care, to meet the success metric we agreed, and to act honestly and in good faith.
AI-driven systems are probabilistic and are not a hundred per cent accurate. We build them to fail closed - to hand off to a person when they are not sure, rather than guess. We do not warrant that a website or AI system will produce a specific business outcome (revenue, conversion, ranking, retention), because those depend on factors well outside our control. In particular, we never promise a specific position in Google or in AI search.
To the maximum extent permitted by law we exclude all other warranties, conditions, and terms whether express or implied.
Limitation of liability
Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot lawfully be limited.
Subject to that, our total aggregate liability to you under or in connection with any engagement, whether in contract, tort, or otherwise, is capped at the total fees paid by you for that engagement in the twelve months preceding the claim.
We are not liable for indirect or consequential losses, lost profits, lost revenue, lost opportunity, lost goodwill, or business interruption.
Ending the engagement
Either of us can end an engagement immediately on written notice if the other commits a material breach that is not fixed within fourteen days of being asked, or becomes insolvent.
After the initial three-month minimum term, the partnership can be cancelled by either party with thirty days' written notice.
On termination, you pay us for work delivered up to that date. We hand back access, documentation, and ownership of your workflows.
Governing law
These terms are governed by the laws of England and Wales. Any dispute arising from them is subject to the exclusive jurisdiction of the courts of England and Wales.
We are happy to discuss any disagreement directly first. Lawyers should be a last resort, not the opening move.
Changes to these terms
We may revise these terms from time to time. The version that applies to your engagement is the one in force when we issued your quote. Material changes will be communicated before the new version takes effect for any new work.
Contact
Questions, disputes, or anything else, email hello@cuebot.app. A real human reads it. We aim to reply same-day during UK business hours.